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Cannes briefing: The ad industry's power shifts, mapped in sand

Cannes briefing: The ad industry's power shifts, mapped in sand
digiday.com 4 months ago #Apps
Cannes briefing: The ad industry's power shifts, mapped in sand

Electronic Arts has built its own ad server in a renewed push for ad dollars

Electronic Arts has built its own ad server in a renewed push for ad dollars
digiday.com 4 months ago #News
Electronic Arts has built its own ad server in a renewed push for ad dollars

Meta's Edits app is getting an AI assistant and a desktop version

Meta's Edits app is getting an AI assistant and a desktop version
techcrunch.com 4 months ago #AI
Meta's Edits app is getting an AI assistant and a desktop version

The case for and against publishers buying paid traffic

The case for and against publishers buying paid traffic
digiday.com 4 months ago #AI
The case for and against publishers buying paid traffic

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI turns on cost-per-action ads inside ChatGPT
digiday.com 4 months ago #AI
OpenAI turns on cost-per-action ads inside ChatGPT

The case for and against agentic media buying

The case for and against agentic media buying
digiday.com 5 months ago #AI
The case for and against agentic media buying