TikTok Trends 2024: The Most Important Trends To Watch

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and memes that then influence other channels. So, even if you are not on the video platform, you should still be monitoring what is happening on TikTok to stay informed of general trends and memes that can filter down through other channels and forms of content. We’ll be looking at the macro trends we’ve seen swaying TikTok over the start of 2024, as well as some specific examples you can start to use. As always, if you’re going to get involved with a trend or meme, your approach needs to feel authentic to both the format and your brand. 10 TikTok Trends For Spring 2024 TikTok is great at constantly creating new meme formats. Here are just a few pieces of relatable social content that have been trending recently. 1. Sad Hamster This tragically cute hamster with oversized eyes is accompanied by sad violin music, popularised by Spongebob Squarepants and Mr. Krabs’ “Sad Song on World’s Smallest Violin.” These two elements combine to create the ‘Sad Hamster,’ typically posted by TikTokers as a reaction to something overwhelming or difficult. @schmetterling471 This is me if you even care😞 #thisismeifyouevencare #thisisme #real #silly #sad #sillymeme #goofymeme #goofy #sadmeme #hampter #sadhampter #sadhamster #hamster #fyp #foryou ♬ sad hamster meme sound – CrazyToastCat By projecting ourselves onto the sad hamster, feeling a little bit defeated by challenges in everyday life becomes more understandable because life can be hard when you’re a small rodent. @brccspanishfork There is always time #HamsterMeme #SadHamsterMeme #Funny #Sweet #Sad #Heartbreaking #Utah #Coffee #Funny ♬ пиписька – afexix родной If you’ve recently experienced a setback or problem or want to make a humorous observation about customers, the sad hamster could be the right format for your content. 2. All That Work And What Did It Get Me? It is a tough feeling to swallow when you realize that the project you spent time and effort on was ultimately pointless. That’s how this trend formed, sharing that profound frustration by lipsyncing to a snippet of “Rose’s Turn” sung by Kurt from Glee as the camera slowly pans around them. @meganleighmorrison Can i just have 24 hours of clean?! 🫠 #momlife #allthatworkfornothing #momsoftiktok #whatdiditgetme #allthatwork #fyp #fypシ #fypシ゚viral #momsoftiktokclub #sahm #sahmlifebelike #sahmlife ♬ BAILEYS SOUND – Me! This format is for those who’ve worked hard to perfect something and have had it come to nothing. Context is everything with this trend, adding a caption that quickly summarizes the situation. @brittjack99 what a waste #lesbiansoftiktok ♬ BAILEYS SOUND – Me!  » Read More